What Is Austin's SEO Club?
Austin's SEO club is a website aimed at aggregating SEM and SEO resources in one convenient location.
What Is Search Engine Marketing (SEM)?
Search engine marketing is a digital marketing practice that increases the visibility of websites and advertisements in search engine results pages (SERPs) for keywords of interest.
Search engine marketing aims to match target audiences with products and services that they are already searching for.
SEM traditionally refers to both SEO (search engine optimization) and managing media on paid search ad networks that offer pay-per-click advertising solutions, such as Google Ads.
What Is Search Engine Optimization (SEO)?
Search engine optimization is a component of search engine marketing.
Unlike the PPC (pay-per-click) side of SEM, SEO is the practice of improving the rankings of websites in search engine results pages. This has nothing to do with ad management. Rankings are improved by adhering to best practices laid forth by Google and other search engines. Most optimizations are made to appease Google. Rankings can also be improved through authority, which for the most part is built with backlinks (links from external sites pointing to your own).
My name is Austin Lewis and I am an inbound marketing expert.
Currently, I work for one of the nation's top-performing performance marketing agencies. I have been taking clients of my own, as a freelancer, for nearly ten years.
My SEO expertise encompasses local, technical, on-page, off-page, and CRO (conversion rate optimization). I am also a certified HTML5 Web Developer and am very well versed with Google Analytics (and Tag Manager).
My SEM expertise encompasses paid search ad, display ad, and video ad strategies. I am certified on both Google and Microsoft ad networks.
If you need a growth hacking expert, or you need to increase your sales/leads at a reduced cost per acquisition, contact me.